Consumerisation is the specific impact that consumer-originated technologies can have on enterprises. It reflects how enterprises will be affected by, and can take advantage of, new technologies and models that originate and develop in the consumer space, rather than in the enterprise IT sector. Consumerisation is not a strategy or something to be “adopted.” Consumerisation can be embraced and it must be dealt with, but it cannot be stopped – Gartner
How SAP is capitalizing on the consumerisation of it?
Like other Enterprises, SAP is capitalizing on the consumerisation of IT and proliferation of mobile devices by developing applications such as Fiori and Personas aimed at improving employee productivity, adoption and customer satisfaction.
So, How Fiori and Personas will improve employee productivity and satisfaction?
Have a look at the SAP screen evolution below and think which screen you’d prefer as an SAP end user to perform your day to day transactions? The answer is simple, the simplified screen which you can relate with any other consumer app such as Facebook or Pinterest or LinkedIn you are already using. The last screen you see is a customized Fiori end user screen. Doesn’t it look like any other consumer app? This will create a positive impact in user satisfaction, productivity and process efficiency.
When a user is used to use simplified consumer apps, forcing him to use a 20 year old screen doesn’t make sense. Users are now at the center of any solution design.
From now till over the next 12-18 months, organizations expect to see CITE (Consumerization of IT for Enterprises) creating a positive impact in user satisfaction, user productivity, process efficiency and collaboration, and business agility as per the survey conducted by IDG.
Enterprises with over 1,000 employees are significantly more likely to invest in mobile apps to increase customer satisfaction than their SMB counterparts (46% versus 38%). Enterprises are also outspending SMBs on mobile apps designed to increase customer retention (38% versus 20%).
Users and Enterprises
Another way to understand IT consumerization is to compare the usage of consumer apps with the Enterprise Applications. To bring the Pendulum back, enterprises have to bring in Simplified, Personalized and Role based User Experience for example Fiori in SAP. With the increasing usage of smart phones we are exposed to simplified apps so much, our thinking pattern cannot align with old screens of enterprise solutions.
Some other key Findings on IT consumerization from IDG Enterprises include:
- The proliferation of personal devices being used for work purposes has required the majority of organizations (82%) to make changes, from creating policies on how corporate data can be shared, to investing in mobile device management (MDM) solutions, and purchasing secure file sharing services.
- LinkedIn, Skype and other consumer or individual services are the cloud tools most used by employees (90%), followed by file sharing or collaboration tools (79%).
- MDM use is more prevalent at enterprise organizations (1,000+ employees) and it is used on both company issued and employee owned mobile devices.
- Nearly half of enterprises (46%) are planning to use internet of things (IoT) to make business decisions.
- Security and reliability of the software or network are the top requirements (90%) when selecting mobile technology solutions.
Since Security will be a top concern for companies My next post will be on how Fiori after getting exposed to Web can still be secure.
References to this post have been taken from open sap and IDG Enterprises